For avid fashion fans across the UK, one of the biggest dates in the calendar is the bi-annual London Fashion week .
Despite many of us never getting anywhere near the celebrity adorned front rows of designer shows, the event provides some insight about what we will be wearing next season – and more importantly what to invest in now.
The British Fashion Council (BFC), who organise the event, announced a shake up of events last year, moving the official show space of LFW and London Collections (the men’s equivalent) to its new home at The Store Studios, in central London.
The London Fashion Week Festival , formerly London Fashion Weekend, has also changed and will give the public an opportunity to celebrate fashion.
The city-wide events will allow shoppers direct access to designers, industry insiders and influencers.
The main focus of the festival is a ticketed event , hosted at The Store Studios, 180 Strand, in central London, where designers and their teams host curated pop-up shops, from over 150 international and British brands.
The shake up marks a change in tides in recent years, with more high-end designers and high street retailers offering innovative ways to get shoppers more involved.
Brands like Topshop, Marks & Spencer and Burberry have all adopted the runway to retail approach , introducing ‘buy now’ business models to their collections.
While LFW is an invite-only event, a number of shows will be streamed live and you can buy tickets for the London Fashion Week Festival.
Here’s your definitive guide to everything that’s happening.
When is London Fashion Week?
The next fashion week in London takes place from 16 – 20 February 2018, showcasing designers’ Autumn Winter 2018 (AW18) collections. The British Fashion Council (BFC) presides over all the organisation of the week-long shows and events.
Where will it be hosted?
The main hub of actions on the official schedule will take place at the Store Studios at 180 Strand and the Ambika P3 Show Space at 35 Marylebone Road in London.
You can check the full show schedule for London Fashion Week here , but these are the ones to watch.
Friday 16 February
Saturday 17 February
- Burberry – 5pm
- House of Holland – 6:30pm
Sunday 18 February
- Temperley London – 10am
- Preen by Thornton Bregazzi – 11am
- Mary Katrantzou – 6pm
Monday 19 February
- Roksanda – 10am
- Erdem – 11am
- Emilia Wickstead – 5pm
Tuesday 20 February
What events can I go to?
From 22 – 25 February 2018, the BFC will host The London Fashion Week Festival – a series of Fashion Week events open to the public.
Taking place at the Store Studios, 180 Strand, it gives you a chance to check out the latest SS18 collections from trend-led catwalk shows and update your wardrobe with shopping from over 150 designer brands.
Plus there will also be a variety of talks, including Q&As and panel discussions with industry experts.
Can I get tickets?
Yes you can. Book tickets to selected events here from Ticketmaster or via the official website . The tiered tickets are priced from £20 to £200 depending on how much you want to see and do.
For full details visit The London Fashion Week Festival .
Which designers will be showing?
Big names such as Burberry, House of Holland, Mary Kantrantzou and Erdem will have celebs flocking to their front rows, but there will be debuts from some up and coming designers.
Emerging talent including Richard Malone, , Halpern and Sadie Williams will show their collections during LFW AW18.
What else is going on?
It has also been announced that style-savvy Kate, Duchess of Cambridge and Sophie, the Countess of Wessex are set to host a Commonwealth Fashion Exchange Reception at Buckingham Palace on February 19.
How can I watch the shows at home?
You can watch all the latest fashion action tucked up in bed if you really want to. The LFW website will be live streaming selected shows and sharing highlights throughout the week-long event.
Also watch out for live streaming across individual designer’s social media platforms.