Eagle-eyed shoppers have noticed something is amiss with Tesco trolleys.
While it may have completely passed you by on previous shopping expeditions, if you look at the trolley handles, you’ll see the safety instructions.
Don’t let your children climb all over them.
Don’t turn your back on the trolley when your child’s sat in it.
All of this is (arguably) common sense – but as one shopper pointed out, it’s all aimed at women.
The instructions almost exclusively show a woman in a dress doing the shopping with a child in tow.
A woman from Manchester posted a complaint on Twitter with the hashtag ‘everyday sexism’, The Sun reports.
She wrote: “Tesco, is it only women who do the food shopping and look after the kids?”
True, it’s 2018 and men are more than capable of doing the shopping and looking after the kids – but some people have voiced their disagreement at the accusations of sexism.
There are those, however, who fiercely oppose the gendered trolley instructions.
Samantha Rennie, executive director at equality group the Rosa UK Fund for Women and Girls, said:
“The idea that shopping trolleys should be gendered in any way seems ridiculous.
“It’s a seemingly small factor that plays a role in reinforcing stereotypical ideas of the woman being responsible for the weekly food shop.”
Father4Justice also waded into the fray, with campaigner Matt O’Connor adding:
“Tesco needs to stop this gender apartheid.”
Happily, Britain’s biggest supermarket have announced plans to introduce trolleys featuring gender neutral images, and over 20,000 trolleys have already switched.
A Tesco spokesperson said: “Everyone’s welcome at Tesco, which is why we’ve been changing the icons on our trolleys to use a new, gender-neutral design.
“The new design is already on over 20,000 trolleys and will feature on all new trolleys in the future.”