Kem Cetinay is rumoured to have moved on from Amber Davies and is now dating a stunning Instagram model – who looks just like his Love Island ex girlfriend.
Gorgeous Ruby Blake, has made a name for herself on social media thanks to her scantily clad lingerie shots and flawless selfies.
21-year-old Kem, who split with Amber in December, is said to be totally smitten with the stunning brunette – despite originally planning to enjoy his newfound singledom.
“There’s an obvious similarity with Amber and he knows people will make that connection,” a source revealed to the Sun.
“It’s still early days but Kem is certainly having a lot of fun,” added the insider.
The TV insider revealed that Ruby has joined Kem at his hotel as he films scenes for Dancing On Ice and has been cheering him on during the live shows.
Following her break-up with fellow Love Island champ Kem, Amber has been linked to TOWIE’s Pete Wicks.
Rumours were fuelled that the reality TV babe and Essex hunk were secretly dating after they were spotting cosying up at the National Television Awards on Tuesday night.
Then in screenshots obtained by The Sun , the pair were seen engaging in a caught a passionate display of affection hours after they denied that there was anything going on between them.
Amber is seen with her arm around Pete’s neck as he goes in for a kiss.
The Welsh dancer apparently filmed the intimate snog before uploading it on her Instagram story and deleting it just minutes later.
The newspaper reports that 29-year-old Pete can be seen staring into Amber’s eyes before moving in for a kiss.
At that point, the 20-year-old smiles before pulling him close and planting the lips on him.
The video was posted on January 4.
But a spokesman for Amber laughed off the romance rumours, telling Mirror Online: “They’re nothing more than friends and never have been.”
Eagle-eyed fans sensed some tension between exes Amber and Kem at the National TV Awards this month.
Viewers noticed at the start of the show they were sat together before moving apart following an advert break.
One fan tweeted: “Anyone else notice that Kem and Amber where sat together and have now moved apart?”
Another wrote: “How awkward that Kem & Amber have been separated at the #NTAs when they were sat together before the ad break.”