From ice blonde wigs to extreme extensions, Kim Kardashian is known for switching up her hair style almost daily.
But she’s come under fire for unveiling her freshly braided hair with fans accusing her of ‘cultural appropriation.’
Posting on Snapchat, Kim told fans she’d got herself some ‘Bo Dereck braids’ as she debuted her new look – in reference to the 1979 film, 10.
“I’m really into it,” a pouty Kim told her followers.
But the feeling wasn’t entirely mutual.
“Kim Kardashian on snap talking about some Bo Derek braids. Kim they are called CORN ROWS..” fumed one.
Another added: “Kim Kardashian got on Fulani braids and called them “Bo Derek” braids . These why culture appropriation trash.”
“Just when I start to like Kim Kardashian she pulls her tone def cultural appropriation s***. As a grown woman, who is fully immersed and profits from black culture there’s no excuse for calling cornrows ‘Bo Derick’ braids . Wear what you want, but give credit where it’s due,” blasted a third.
However some fans stuck up for the reality star or made light of her new locks with a series of memes.
It’s not the first time Kim, who gave birth to her third daughter Chicago earlier this month, has been accused of being ‘racially insensitive’ by fans.
In November, Kim was forced to speak out after she was criticised for her Aaliyah Halloween costume.
The Keeping Up With The Kardashians star was accused of “pushing the limit” of acceptable behaviour after replicating Aliyah’s entire head-to-toe outfit from the Try Again video.
But responding to the backlash, she said the costume came from a place of “love and respect” and said Aliyah – who tragically died in a plane crash in 2001 – was a woman who she admired.
The look was inspired by what she wore in her ‘Try Again’ music video. I wore a custom bra top and J Brand leather pants. Ariel Tejada did my makeup and Chris Appleton did my hair.”
She went on: “Aaliyah was such an amazing singer and she will forever be a music legend. I saw online that some people thought my costume was in poor taste and I am truly sorry if that offended anyone.”
Kim said she only wanted to pay homage to someone she admired – as she did with her other Halloween costumes.
After flaunting her new braids on Snapchat, Kim continued to show-off in a saucy video, which sees her gyrate in a tiny thong with her legs akimbo.
The new mum appeared to be in the middle of a phone call when she decided to record a steamy clip of herself instead.