The X Factor is being investigated by Ofcom over a product placement breach – but not for Simon Cowell’s tribute to Just Eat.
The regulator will decide whether the ITV show, which saw Rak-Su crowned as winners last night, broke the rules during a Judges’ Houses episode
During the episode in question on October 21, there were several shots which prominently featured a Three mobile phone involving Sharon Osbourne and Louis Walsh.
Sharon sent the girls a text on the branded device, while it was also shown when Louis told his singers which location they would be heading off to.
A contestant was also given a branded phone to call home to let their family know they had made it through to the next stage of the singing competition.
An Ofcom spokeswoman said: “We’re investigating whether this programme broke our product placement rules.”
TV shows made for UK audiences have been allowed to contain product placement since 2011 but references to products, services and trademarks must not be unduly prominent.
Ofcom also confirmed that they had not received any complaints about product placement during last night’s X Factor final despite a barrage of criticism on social media about Simon’s results speech.
The music mogul shunned winners Rak-Su to thank delivery service Just Eat for their victory during the live final.
The band from Watford jumped across the stage in delight after discovering they had won the series, allowing their mentor to grab the microphone.
After spending relatively little time on praising his winners, Simon quickly moved on to thanking the show’s sponsors for their support.
Simon thanked Just Eat, who replaced TalkTalk as X Factor sponsors this year, for funding the show in a bizarre tribute to the takeaway providers.
Simon said: “I want to say first of all congratulations to Grace who is really an outstanding artist.
“Obviously to the guys, Rak-Su, you are gentleman, you are stars and to everyone that voted – thank you.”
Then he made the odd remarks about the show’s sponsors after setting up a big announcement.
He added: “I also have to say something else. This doesn’t get paid for by nothing. I want to say thank you to Just Eat, because they paid for this. Thank you so much guys.”
“I also want to say thank you to the panel, the contestants and the audience – thank you so much for watching.”
X Factor viewers took to Twitter after hearing the confusing tribute.
One viewer said: “I want to say Thank you to just eat” me every Saturday night”
Are you glad Rak-Su won?
500+ VOTES SO FAR
Another added: “So that is why rak su keep singing about take aways.. the X factor is sponsored by Just Eat”
A third said: “Did anyone else just witness a little bit of Simon’s soul die inside when he had to thank JustEat for paying for the show?”
Rak-Su beat Grace Davies to the top spot and will now release Dimelo with Wyclef Jean and Naughty Boy.
Dermot O’Leary announced the news in a live final that saw Little Mix, P!nk and Sam Smith perform.
Jamal said: “I just want to thank everyone at home, everyone here, all my friends and family who made this special, I’m speechless.”
It was the first ever X Factor final where no covers were performed and all four songs sang were original songs.