Feel that? In the air? The temperature is getting chilly, the aisles are taking on their annual green and red tinge and we can hear a faint jingle from afar.
Christmas is just around the corner, which means the supermarkets and department stores are all rushing to release the certified bangers of the advertising world with their holiday ads.
Ever since department store John Lewis pioneered the famous Christmas Ad in 2007, rival stores have been scrambling to emulate the successful formula of festive + emotional = money.
This year we’ve been treated to a proverbial cornucopia of holiday cheer from stores such as Lidl, Aldi and Marks & Spencer.
Haven’t had your eye on the screen?
Not a worry – here’s a round up of all the released ads so far.
The supermarket sprung into Christmas action with 2017’s “Cavalier Carver”, as the ad centred around the humble family dining table as the carver dramatically took his knife to a turkey.
Quite the spread, quite the start to the Christmas ad season.
Set in a futuristic (or just more modern than our memories remember) workshop, Argos’ ad has elves putting the finishing touches on Santa’s loot before it flies off from the North Pole.
The whole gist was to illustrate the chain’s fast delivery, as instead of a traditional sleigh, these toys were taking off on a rocket-powered ship with nary a reindeer in sight.
Toys R Us
This year the reindeer have the night off as the toy store debuts their cartoon ad for the year with a family-friendly jingle.
After the reindeer are let loose in the store, Santa finds his right-hand man in a flying giraffe that takes over the sleigh for the Christmas deliveries.
A carrot comes to life for the second year as the avid root adventurer inches closer to meeting Santa.
Abandoning his post as the nose for a Snow Man, he finds quite the feast on a midnight express locomotive: and love, in the form of a carrot perched on some pies.
Cue a heroic move, rhyming quatrains and an x-rated pun, and you’ve got yourself Aldi’s Christmas ad.
The PC World has released a headbanging advert this year.
Set in a family loungeroom as a metal houseparty takes place, a man (one of the kids’ fathers? Or just a dude holding a houseparty?) takes three gothy youths around his abode showing off various tech-sessories.
Choice line: “I can feel the base in my glutes.”
One of the live action ads to hit screens this season, Asda’s offering is part Wes Anderson-esque, part Willy Wonka as a girl and her grandfather venture into the “Imaginarium”.
As Fleetwood Mac’s hit Don’t Stop plays in the background, we’re taken through a hive of different workshops, from turkey tasting to igloo smashing – and a “gin laser” – it’s a magical workshop of Christmas proportions.
Another one with actual humans, we’re presented with a family going about their Christmas rituals, from nativity scenes to putting the star on the tree, to hanging out with reindeer. The usual.
Finally, they head to the supermarket to pick up supplies where “everyone is included”, with the piece de resistance Christmas feast.
This year they have an A-list star cameo in their ad, in the form of one delightful Paddington Bear.
Thwarting a burglar he believes is Santa, the kind-hearted character helps the crim deliver the stolen gifts back to their rightful owners – in turn showing the bad guy the true meaning of Christmas.
Even in advertising world, Paddington can bring emotion in bucketloads.
Sainsbury’s fun packed commercial has a catchy chorus that millions will be find impossible to get out of their heads this year.
Composed by comedian-cum-rapper Ben “Doc Brown” Bailey and song writer Mikis Michaelides, the 90 second sing-a-long features Brits’ favourite Christmas memories from mum’s roast potatoes to naff jumpers.
Shot in black and white, the stars are shoppers, their families and store staff with cameo appearances from Royale Family favourite Ricky Tomlinson and the king of the Christmas movie Kermit the Frog.
The McDonalds story begins as a little girl and her dad take a break from their Christmas shopping with a meal at the restaurant
The little girl saves her last carrot stick telling her dad: “It’s for the reindeer.”
Animal charity WWF is in the running for the most emotional Christmas advert of 2017 after it released its Just Like Us advert.
Featuring a herd of elephants, the advert sees the animal looking a poacher in the eye.
The powerful one-minute film reveals the devastating loss an elephant feels when it sees its herd attacked and killed by poachers for their tusks.
It’s the latest effort from global conservation charity WWF which is appealing for urgent donations this Christmas to help fund its work worldwide, including bringing down the illegal wildlife trade.
Which brings us to…
The most-hotly anticipated ad of the year, has finally signalled the start of Christmas.
The nation – once again- hasn’t been disappointed this year with its heart-tugging tale of a little boy and his unlikely friendship with a seven foot monster called Moz.
John Lewis Christmas advert in full
The two-minute epic – which finally dropped in full on 10 November – centres on seven-year-old Joe who is kept awake by a snoring Moz who kips under his bed.
The tender soundtrack on the heartwarming ad is also destined to be a hit as chart-topping band Elbow rework the Beatles classic Golden Slumbers for the £7 million Moz the Monster campaign.